Marketing Coordinator / Events – Straz Center for the Performing Arts (Tampa)

Straz Center for the Performing Arts

Be a STAR in our show!!

Straz Center is currently looking for an Events Marketing Coordinator. The Events Marketing Coordinator is responsible for creating and executing marketing and promotional campaigns.

We envision the Straz Center as a welcoming international cultural institution renowned for innovation, creativity and celebration of the human spirit. Be a part of this celebration and apply today!!

Position to begin immediately.

Primary Duties and Responsibilities:

  • Under the guidance of the Senior Marketing Manager, creates and implements, and receives necessary approval of marketing and promotional plans for all assigned events
    • Identifies and/or develops appropriate audiences and advertising avenues available to gain maximum return for the marketing and promotion of each assigned event.
    • Marketing activities include but are not limited to the negotiation and execution of :
      • Media planning
        • Media buying
        • electronic (TV, radio, online)
        •  print
        • outdoor
        • digital
        • social
        • non-traditional
      • Media promotions
      • 3rd party promotions
      • Event planning and execution
      • Special offers
      • Social media
      • Collateral distribution
      • Community partnerships and strategic alliances
      • Production requests and execution (collateral and electronic media)
      • Obtaining media sponsors
    • Maintains the marketing budgets of assigned events in a fiscally responsible manner
      • Prepares, records and codes event invoices for payment in a timely fashion, receiving appropriate approvals
      • Prepares financial advertising settlements for all events, by standard deadlines, as assigned
    • Ensures all Straz materials conform to accepted standards of accuracy, clarity, impact, sponsor recognition, timeliness and style
  • Regularly reports sales and promotional activity for all assigned events.
    • Submits a weekly written report each Thursday summarizing work progress, marketing summaries, sales projections and upcoming strategies
    • Regularly analyzes tickets sales of assigned events and provides updated forecasts, as needed, utilizing all tools and software’s available including but not limited to:
      • RMA
      • Segmentation Engine
      • Tessitura
      • T-stats
    • Attends weekly Programming/Ticketing/Marketing meeting
    • Attends weekly event marketing team meeting

Supervisory Responsibilities: 

This position does not contain supervisory responsibilities.

Minimum Qualifications (Knowledge, Skills, and Abilities):

  • Proficient in Microsoft Office applications to include Outlook, Word, and Excel.
  • Effective written and verbal communication skills.
  • Ability to work productively in teams and to interact professionally with a diverse group of clients and staff.
  • Demonstrated strong organization skills and attention to detail.
  • Creative self-starter who is able to successfully manage multiple projects and respect multiple deadlines while changing priorities on a tight schedule.
  • Dependable and reliable work habits.
  • Availability to work nights and weekends, as required.

Education and Work Experience: 

  • Associates degree or equivalent experience in marketing, advertising, communications or arts.
  • Two – three years of experience in a related field.

Physical Demands: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the primary functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the primary functions.

  • While performing the duties of this job, the employee is regularly required to sit and use the telephone. The employee is frequently required to walk or stand; reach with hands and arms, and talk or hear. The employee is occasionally required to use hands to finger, handle, or feel; climb or balance and stoop, kneel, crouch, or crawl.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the primary functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the primary functions.

  • The noise level in the work environment is usually moderate.
  •  403b, Health, Dental, and Eye Insurance and much more!

https://strazcenter.applicantpro.com/jobs/1181866-140118.html